Create relationships. Build advocacy. Improve loyalty.
Cortell works with our customers to implement the IBM Cognos® Consumer Insight solution, helping marketing professionals transform customer relationships by enhancing advocacy and loyalty for brands, products and services.
IBM Cognos Consumer Insight enables marketing professionals to be more precise, agile and responsive to customer demands and opinions expressed through social media by analysing large volumes of publicly available internet content – and connecting seamlessly to IBM business analytic environments.