SPSS White Papers


Decisions that drive success

Using decision management as a competitive advantage

In this white paper, you’ll learn how decision management works with existing technologies to create a closed-loop system that continually incorporates valuable feedback into your decision-making processes.


Analytics: The new path to value

How the smartest organisations are embedding analytics  to transform insights into action

The combination of an increasingly complex world, the vast proliferation of data, and the pressing need to stay one step ahead of the competition has sharpened focus on using analytics within organisations.


Making your enterprise ready for optimised decision-making

The next level of operational decision-making

To meet today’s performance goals – increases in revenues and profits, cost reduction, risk management and other improved outcomes –organisations know that they cannot continue to operate the way they have in the past.


Five predictive imperatives for maximising customer value
Applying predictive analytics to enhance customer relationship management
Strengthening customer relationships is imperative for business success for one simple reason: customers drive profits


Operationalizing Voice of the Customer:

How top performers create actionable insight.

Voice of the customer (VOC) is a market research technique defined as the process of capturing a customer’s expectations, preferences and aversions. Ideally, Voice of the Customer analysis produces a detailed set of customer wants and needs that is prioritized by company objectives or strategic goals. Additionally, VOC typically consists of both qualitative and quantitative research processes. Hypatia Research found that the majority of VOC initiatives are designed to address four distinct business issues:

  • Customer Service & Support
  • Product Pricing, Quality, Innovation & Ideation
  • Customer Analysis, Profiling & Segmentation
  • Brand Reputation Management.

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